Charlies Roofing Services Logo

Charlies Roofing Service required a logo and supporting business-card design that could present the company as a recognisable local roofing specialist. The identity needed a direct connection to the trade and enough structure to remain clear on vehicles, workwear and printed materials.

I built the mark around a roofline that forms part of the CRS letterform. The red, white and black palette gives the identity strong contrast, while the compact arrangement keeps the company name connected to the symbol. The business cards extend the same visual language through roofing photography, clear contact details and service credentials.

The completed identity gives the business a consistent and practical brand system. The roof reference communicates the service immediately, and the monogram provides a shorter mark for applications where the full logo would be too detailed.