Essex Raffles Logo

Essex Raffles required a bold identity that could communicate prizes, tickets and the excitement of taking part. The logo needed to remain recognisable across social content and promotional materials, where it would often compete with busy prize imagery.

I built the mark around a structured laurel crest containing gift boxes, cash and ticket elements. A large outlined wordmark gives the Essex Raffles name maximum visibility, while the five-star detail reinforces the prize-led character. Blue, black, white, red and gold are used in clearly separated areas so the design retains its impact at different sizes.

The finished identity gives the business a distinctive promotional mark with an immediately understandable subject. Its badge construction also creates useful options for profile images, announcements and campaign graphics.