Kings Detailing Logo

Kings Detailing required a logo that could give an automotive detailing business a distinctive, specialist identity. The mark needed enough character to feel memorable while remaining suitable for practical uses such as social media, clothing, vehicle graphics and printed materials.

I developed an illustration-led identity supported by bold typography and a controlled colour system. The design connects directly with vehicle care and finishing, while the compact arrangement gives the logo a recognisable silhouette. Attention was given to the relationship between the illustration and wordmark so each could remain clear at different sizes.

The finished logo provides Kings Detailing with a confident visual centre for the brand. It communicates the nature of the service quickly and gives future marketing materials a consistent style to build from.