Land Pirates Double Sided Loyalty Cards

Land Pirates needed a loyalty card that could reward repeat garden-maintenance bookings while staying consistent with the company’s bold monochrome identity. The card had to be simple for the business to stamp and easy for customers to understand.

I designed the reverse around a clear reward journey, with individual stamp positions connected by a route inspired by the Land Pirates theme. The instructions explain how each hour of garden maintenance earns a stamp, while the final destination marks the reward. The front keeps the brand prominent and recognisable.

The completed card turns repeat bookings into a visible and manageable customer incentive. Its simple black-and-white production keeps the information clear, while the route concept adds personality and connects the practical function to the wider brand.