Shoebury Rovers Football Team Badge

Shoebury Rovers needed a football badge that could represent the team, its local roots and its connection with the wider Shoebury community. The design also had to work in a single colour for kit, embroidery and practical club applications.

I created a traditional shield supported by a laurel structure and a series of local and football references. Waves represent the coastal setting, while the football, cannon and Essex symbols connect the badge with the sport and area. The design was simplified into a clear black-and-white system so the details remain suitable for print and embroidery.

The finished badge gives the club a strong shared identity that feels specific to its home. Primary and inverted versions allow it to work across different kit colours, documents and promotional materials.