Trained By Chelsie Business Logo

Trained By Chelsie needed an identity for a personal fitness and digital coaching service. The logo had to feel confident and energetic while still reflecting the direct relationship between coach and client.

I developed a circular badge with a strong central wordmark and a compact structure suited to social profiles, clothing and online coaching content. Bold typography gives the identity authority, while the handwritten element introduces a more personal tone. The simplified colour system allows the logo to remain clear across light and dark applications.

The finished identity gives the coaching business a consistent visual centre for digital and physical use. It is recognisable as a complete badge and can also be adapted into smaller brand elements when space is limited.